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FROM A MANUFACTURER TO A HIGH-END TEA BRAND

FROM A MANUFACTURER TO A HIGH-END TEA BRAND

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Lumibini goes back to decades of experience in tea with an amazing  and outstanding cozy story from a Lankan tea valley to processing  some of the most authentic tea with distinct taste of Ceylon.

When Lumbini Tea came to us , we found its backstory and location to  possess a strong and powerful trademark on tea consumers. Our  Strategic Branding and Packaging for Lumibini Tea, started stemming from that. Within the competitive tea exports background in Sri Lanka,  we wanted to give assurance to Lumbini Tea in creating an  outstanding tea brand, through its strategic branding and packaging

As a team, we always believed that the most important thing about  appealing to any customer is to create an eye catching, powerful  image for the one who beholds. So here we are today, seeing Lumbini  win all awards and making a powerful imprint in the tea exports  industry not only in mother Lanka but across the globe.

Lumbini Won the Most Outstanding Value Added Exporter Gold Award  from NCE Export Awards 2017 For Exports and Silver medal for the  best Tea Packaging (Manjary Tea [මංජරී] – Lumbini DALU Hand Made  Teas) in 2018 in Australia. Lumbini Tea is now featured in world  renowned Paul Depuis 1889 Singapore Changi Airport Jewel outlet  and many more.

Since Lumbini embarked on this journey with us we have been nothing  but prouder by the day for all its achievements by far. As of now  Lumbini Tea has transformed to entitle “World’s Most Awarded  Specialty Teas”. And we are proud to say that The Gold Award for  Printing and Gold Award for Best Tea Packaging was won by  DesignLogics in this making.

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SUSTAINABLE EXPORT MARKETING STRATEGY FOR A LEADING LANKAN BRAND

SUSTAINABLE EXPORT MARKETING STRATEGY FOR A LEADING LANKAN BRAND

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Having worked with numerous organizations across all industries, our experience supports the perception that a high degree of interest exists among senior leadership and organizational members charged with advocating for sustainability. In this light, our goal is simply to promote sustainability and we developed a brand line and packaging that will not only help the environment but also can be a part and parcel of green living.

Finding environmentally friendly alternatives to traditional products is becoming increasingly easy these days. As more products become available, the more choices we have when it comes to combining green living with contemporary life. So we developed a original and exclusive brand for Baraka for the Healthcare and Beauty sector. We understood that Baraka has knowledge and knowhow to use these health care products for a niche market . To balance their portfolio they wanted a high end brand, or rather high end branded products. So we started off with our packaging for Baraka Cocolé cosmetic range with biodegradable and recyclable packaging material to promote green
living and environmental sustainability.

In creating this range of Cocolé products we noticed a gap in the market which didn’t consist of virgin coconut oil range. Having that in our backend we introduced brand Cocolé and created a personal health care line for health and beauty industry. With a range of creams, balms and serums Baraka Cocolé came in to life in a simple but elegant eco-friendly packaging. Since its launch it has been growing many countries like; Russian, Ukraine, Azerbaijan, Uzbekistan, & Malaysia. In the making of Baraka Cocolé products, we succeeded within our technology capabilities of Rapid Prototyping.

With sustainability initiatives influencing consumer choices, implementing
carbon footprint management by our packaging we hope to support & remain competitive in today’s market.